Is SEO dead?Panic and fear lead to confusion. And confused people will often look for simple solutions – such as ‘SEO is dead, I don’t need to worry about it anymore’. This is far from true because SEO is more alive and vibrant than ever, and if you don’t realise this then your website and your business may be the ones that the grim reaper has next on its list.
The fact is that many people simply don’t understand enough about the concept of SEO to see that it is all around them, and that the potential for success, is limitless, to show you this I want to introduce you to my favourite hypothetical couple that I use to discuss SEO.
Meet Bob and Sue. About 1 year ago Bob and Sue decided to buy a Health Retreat in the mountains, looking for a change and an opportunity to have their own business. Sue is an experienced Beauty Therapist and Personal Trainer, Bob has a background in finance. They sold their house in the city and borrowed about as much as they dared and bought the business. Along with Bob and Sue the retreat employs about 20 staff and is doing ok, but the greatest challenge is getting their message out there. Between them they don’t have any experience in sales or marketing and all they know about a website is that the previous owners have built one and it looks pretty good with lots of nice pictures. Bob knows from the numbers that if they don’t do something about getting new visitors to the retreat soon the business will die. Bob and Sue want to get their website working for them at the moment because at the moment they rely solely on word of mouth. When they searched health retreats in their area their site was nowhere to be found.
They wondered how to get found on Google. Bob has been spending considerable time trying to find out what exactly he should do for the retreat’s website to get found. They have recently learned that to get traffic they need a good Search Engine Optimisation (SEO) strategy. They thought that shouldn’t be too hard.
They soon learned that there are plenty of online marketers preaching a very interesting doctrine, a doomsday doctrine in fact, espousing the ‘Death of SEO’ or Search Engine Optimisation. In other words all the work you do to your website on-page or off-page no longer counts for anything because Google is too smart. Essentially when it comes to this particular subject, everyone seems to offer up a different opinion. No one seems to know the facts and yet plenty of experts are willing to offer up a cure-all.
Where the uniformed in the industry are wrong, in reality, is that SEO is not dead, it’s just changing. So don’t panic if you’re a newbie like Bob & Sue to the field of SEO. Like them, you’ve probably been inundated with conflicting messages, we understand and this book is here to set the record straight for you.
‘The days of SEO being a game outsmarting algorithms are over. Today content strategy and valuable, sustainable strategies are essential, not just tricks and links.’ – Adam Audette, Chief Knowledge Officer, RKG
On one hand, you have been told that SEO is the only way to have website visibility and that this online presence helps you connect with new customers and rank well in search engine results.
On the other hand you have been exposed to the fear of ‘SEO’s black magic’. That it is ineffective, outdated and ruled by spammers. That there are ‘black hat’ and ‘white hat’ schemes and that the only way to succeed is to badmouth or destroy your competition.
So how in the world can you be expected to know what to actually think about SEO?
Just a little bit about me, I make millions of dollars every year online and only online. Getting ranked number 1 in Google is my passion, but more importantly, making money online is the key here. There is absolutely no point in having a website about the green tree frog found under Mrs Smith’s kitchen sink last December if it doesn’t make you any money. Any idiot can get ranked with that particular interest, however making a profit from that website is something entirely different.
As the CEO of Slingshot Internet Marketing, I know the struggles that many people have when starting off the SEO. I myself ran a small business for a number of years and had to learn SEO from scratch and by a lot of trial and error. So remember to start off strong and use the information that you know. Once you have built that foundation, learn as much as possible about SEO and be patient with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then consider having a chat to an SEO professional