In the present generation, people prefer online marketing to buy or sell products or to access information. Every field of business wants to provide their services on internet & many online marketing businesses like electronics, mobiles, apparels etc. have resulted in profits. Now health care industries are coming up to promote their services through Healthcare Marketing. Hospitals & doctors are motivated to provide their services by promoting themselves in market.
Today Healthcare Marketing can be done in many ways through relationships, past data & mainly by using technology. Technology mainly refers to social media, yes , today everyone is on social media like face book, twitter, whatsapp etc. According to ‘How America searches: Health & wellness’ 34% consumers are using technology to access health services.
Main Strategies for “HEALTHCARE MARKETING”
- Details of the Case
- Place of medical service
- Creating awareness
- Price, cost of procedure
Many people are not able to access the medical services in many areas. Hospitals and doctors, who are in service, have to create awareness about Healthcare Marketing. They can conduct events about science or can make camps for free services of medical in areas where there are no medical service.
Healthcare Marketing is useful in two ways. One way is it is beneficial to consumers & patients, where they can get much information about the technology in medical sciences. They can access required information about medical from many sources like social media. Another way is, Doctors & hospitals are benefited. By promoting Healthcare Marketing Doctors and hospitals will get more demand in market and can earn more income on it. Today AIDS is being a severe problem in every area of world, AIDS prevention is made by promoting Healthcare Marketing through HIV prevention. According to research 65% are effective in preventing HIV disease through marketing.
Many societies are providing live performance through internet about procedures of medical treatment. This is mainly useful in emergency cases and at that place anyone who is having least medical knowledge should be present at emergency cases. This type of marketing was started form social network i.e. twitter. Doctors & hospitals have to promote this type of live performance service through social network which is useful in emergency cases. So finally, it is very important and beneficial in many ways to promote marketing about medical services of new surgeries & new treatments.