I’m sure that many of you have ever come across posts that explain how to optimize SEO (Search Engine Optimization) in some search engines such as Google, Yahoo!, Bing and Ask. But have you ever heard the name of Baidu? Baidu is the most popular local search engine in China; the largest Chinese search engine even has already exceeded the number of users of Google and some very popular sites such as Wikipedia! Baidu has reached not less than 60 percent of the market share in China. The giant search engine was founded by Robin Li and Eric Xu on January 18, 2000 and since then it grown rapidly until now has reached the rank 5 of the list of most popular search engines in the world. Baidu is the first Chinese company to be included in the NASDAQ-100 index, was published in December 2007.
Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is a series of ways or attempts made to optimize the role of search engines. The role in question is the role of the index and display as well as the visibility of a web page / blog on the search page, so that our website can occupy a good position on the search page naturally. By being in the top rankings of search results, then our website will be much more famous and more likely to be visited by many people.
The difference between Baidu and Google
Baidu cannot simply be referred to as the Chinese version of Google because both sites work in a different way. Both want a different purpose and it is very important for us to understand the workings of Baidu when we invest online in China. Some SEO tricks on Google cannot simply be applied to Baidu. Whatever you do should be adapted to the workings of the Chinese search engine.
Baidu and Bing
Since Google went out of the Chinese market; Baidu replaced it as the greatest search engine in China. But Bing, a search engine by Microsoft still operated in China although only could get two percent of the total market. Lately, Baidu and Bing have collaborated; they are now complementary to each other.
SEO in Baidu
Ranked in Baidu is the most important thing if you want to conquer the Chinese online market. Baidu is the benchmark for Chinese citizens to find information about everything. SEO in Baidu is able to create a constant increase in the sale of products online. SEO in Baidu focuses on long-term targets.
Website / homepage and sitemap links on Baidu
The first step in SEO in Baidu is to get the status “indexed”. Once a site has obtained the status “indexed”, then the site may appear in Baidu.
Filing sitemap helps everyone to find your page. You need to maximize the links that will be placed in the header and footer. You should be aware that Baidu focuses on the use of title tags and links.
You will not succeed if the website you have is not 100% speaking Chinese. Remember that the majority of your target in China use Chinese to communicate. You also need to have a website based on “.cn”. Thus are some points to consider if you want to achieve success in the Chinese online market. I hope this article can help you in formulating the steps that need to be taken.