Marketing is obviously one of the oldest tools in a business owner’s arsenal, but the way you go about marketing has changed drastically in the last decade. Print ads in newspapers and junk mail were once the most cost effective solution for marketing your small business, but those days are over and a new era is upon us. And, if you’re not careful, your out-of-date tactics will slowly erode away until you run out of money and need to close up shop.
Fortunately, there isn’t much magic to digital marketing as long as you either know what you’re doing or have a qualified person handling that aspect on your behalf. If you want to be more hands-on with your advertising budget, here are the best digital marketing options for your business to maximize profits without spending a lot of money.
Paying for your ad space is by far the easiest way to get immediate results, but it will cost you money over and over again. Online ads are located throughout the internet in the sidebars of search engine results or slathered within the content of today’s most read and reputable blogs. You can expect to either pay a fee each time someone clicks your ad (“PPC” or “pay per click”) or pay a fixed monthly fee if you are advertising on a private website. Both options can be worthwhile, but you need to properly vet the website and monitor your returns to know if it’s working.
Social media is the fastest way to get your message out to a huge amount of potential customers, but it is also the most difficult. Since everything is spread from person to person, a viral video clip or commercial could reach millions of people in a single day or never leave get shared a single time. Make sure you’re sharing something really cool like bottle sparklers in your nightclub or finest cut of steak that you have to offer to have the best odds at multiple people sharing your post.
Though it will be less volume seeing information about your products or services, receiving an honorable mention from a reputable author on a popular website will lead to higher quality leads. People who see your advertisements from a source this reliable are much more likely to make a purchase than those found via less direct methods, so it is the perfect example of quality of quantity.
Digital marketing is an absolute requirement these days, so make sure you’re staying with the times. Even if you need to eliminate your marketing costs from more traditional types of advertising, assessing your options for digital marketing can lower costs for your business while also increasing your revenues.